Hi there! My name is Ruslan, and I'm looking for the right partner to build an 8-figure DTC supplement brand together.

I've been building businesses and growth hacking since 2019, across ecommerce, retail, and supplements.

The chapters so far

Since 2021
B2B supplements: 30+ products (capsules, gummies, liquids, powders), sold by the biggest clinics and pharmacies in Kazakhstan, and now in Dubai.
2022–2024
Ran a marketing agency. Cases include Nonna Lia: 3,000 to 90,000 followers and from five to six figures in monthly revenue, in 1.5 years.
2020
Co-founded one of the first sea moss capsule brands in the U.S., years before the trend. Six-figure run rate in six months.
2019
Left corporate. Traveled, tried and failed at different businesses.
2016–2019
Restaurant Brands International (Tim Hortons), Special Projects & Finance Team. Added ~$3MM in EBITDA.
2012–2016
University of Toronto, graduated with distinction.

I sell tens of thousands of supplements today. Now I want to build a brand that helps millions.

My current focus and our opportunity

Every big supplement brand chases the same customers. Yet the largest demographic in the world still has almost nobody building for it.

US TAM: $10B+ (SAM $2–5B)

Ready for launch:

Formulas, design, and launch plans
My manufacturing partners: over 500,000 sq ft producing for top brands in the world. FDA-registered, cGMP, perfect 100 GMP score (almost impossible to get) and capacity for over 20 million capsules a day
A social media partner generating 50 million views per month
A contractor network, designers to marketers, who've scaled 8-figure brands and run the same playbook that took Grüns from launch to a $1.2 billion Unilever sale in under three years

Social media partner analytics — 50M monthly views

Full details over coffee.

Scaling brands has changed forever

Winning today means running a content farm.

Josh Snow, founder of SNOW with $200M+ in exits, runs a network of 25,000+ creators.

Comfrt did over $500M in under three years, posting up to 10,000 pieces of content a day.

Medicube: 860,000+ creator posts and 13 billion views in two years, growing 111% year over year.

The teams who run these machines aren't easy to find. I know them, and how to put 1,000+ TikTok creators behind a launch.

Now imagine running all of that with a one-person team.

Why a cofounder?

You have to know what you're great at, and what you're not.

I'm great at growth, branding, and design, and I run the whole supplement pipeline, from idea to finished product. I'd rather not go deep on operations, hiring, and systems. I'm looking for a seasoned operator, ideally from DTC or retail, who would own that side of the company.

Rather back it than build it? Silent financial partners are welcome.

Long-term goal: a venture studio making tasteful brands, and having fun doing it.

Want in, as an operator or a financial partner? Send me a note: r@ruslannazyrov.com

Send me a note

Giving back

I like helping fellow small business owners, pro bono.

And this year I finally started something I'd wanted for a long time: Faithful Builders, a charitable foundation building free tools for fellow Christians and the Church. Five AI tools so far, all vibe-coded.

A little more about me

Based in Toronto, snowbirding in the winter, so we can meet worldwide.

In my free time I tinker with AI, experiment with biohacking, and go to movie premieres.

For ten years I built audiences for brands and theme pages, never for myself. I only recently started my own socials, where I build in public and share daily lessons. Would love to connect there.

Say hello

Want to build something together, or just like to connect? Are you a cool person? I'd like to treat you to coffee.

r@ruslannazyrov.com

Unsolicited growth ideas

I love growth hacking and helping others. Every week I post one thing a real brand should test, and why it would move revenue. If you're stuck on your business, reach out.